The latest issue of
Reno News & Review had a great editorial in it about buying from local shops this holiday season instead of all at the “box stores”. I thought I’d link to their list ~
RN&R’s guide to holiday shopping—more than 200 gift ideas from nearly 75 local, indie businesses and then after the editorial, give a list of my favorite locally owned stores. How about listing YOUR favorite locally owned shops?!
All in this together
Look around. There appear to be more “going out of business” signs than there are “help wanted” ones. There seem to be more families with children hanging out in parks during the day. We can’t turn on the news without hearing about yet another corporate bailout or more bad news on the banking front.
The simple fact of the matter is that this is going to be a tough holiday season for all of us. The only way we’re going to get through it is to support each other.
A few months ago during the fuel and foreclosure crises, in desperation we yelled, “Every person for him or herself.” We made the argument in this very space that people should shop the free shipping options online to put a few bucks back in the home budget rather than paying for fuel on top of the increased prices for staples we were seeing in grocery stores.
Well, times have changed, gas prices have come down at least temporarily, and we have different hopes for this holiday season. We know it’s likely everyone is going to do less shopping this year. And while luxuries will probably get cut back at the same time as more utilitarian gifts (like gift certificates for grocery stores) are likely to increase, here’s the bottom line: It’s your family, friends and neighbors who own the one-of-a-kind stores around town.
It’s difficult to estimate exactly how much impact each person, each store has to improve quality of life in the Truckee Meadows. There have been studies. One economic impact analysis done in Austin, Texas, in 2002 showed that “for every $100 in customer spending at Borders, the total local economic impact is only $13. The same amount spent with a local merchant yields $45, more than three times the local economic impact” (Austin Chronicle).
What’s surprising is how the numbers add up—from $100 to $9.7 million. Stay with us, here.
Let’s back up and talk about a nationwide campaign RN&R is part of this holiday season. More than 70 alt-weeklies across the country (including RN&R and its sister papers in Sacramento and Chico) have committed to a crusade that urges readers to spend at least $100 of their holiday money at locally owned stores. It will plug dollars into economies like ours right when it’s needed most.
Local businesses produce more income, jobs and tax revenues for their regions. Local businesses keep neighborhoods vibrant and unique. Shopping local is good for the environment, since buying local reduces the need to ship products—including food—thereby lessening greenhouse-gas emissions. Finally, there’s the obvious. Local businesses are fundamentally tied into the future of their communities and do things like donate more money to local nonprofits.
Here’s the math: If each one of RN&R’s readers spends $100 of their holiday money at local businesses between Thanksgiving and New Year’s (instead of in big-box stores), that comes to an additional $9.7 million pouring into our local economy. (An independent group, The Media Audit, estimates that RN&R’s “cume” (cumulative) once-a-month readership adds up to 96,900. Multiply by 100 and voilà, that’s $9.7 million.)
Sounds simple. But it won’t work without your participation. So we ask you to join us. Take the plunge. Pledge to shop local.
Now here is my list of favorite Locally Owned Stores I shop at…there are a lot more out there, but these are my top favorites.
Safari Nails ~ 2855 N Mccarran Blvd # 101, Sparks, NV 89431, (775) 358-6245
Excellent priced manicures and pedicures…heck, I’d pay to just sit in their pedicure chairs! OMGosh ~ most excellent back, neck and leg massage. Really nice owners and staff. Buy a gift certificate or you can do like I did and took my mom, sister, and niece in all at once for a girls day out.
And while we are talking about massages…here is my favorite Massage Salon ~
Radiance Salon & Day Spa ~ 540 Victorian Ave, Sparks, NV 89431 (775) 355-1000.
Now this is just a recommendation for a massage…I’ve never gotten a manicure/pedicure/facial nor a haircut there. BUT I HIGHLY RECOMMEND Maria for a deep Swedish massage. That woman is the absolute best…I never want it to end. Big sigh. Once again, great place to buy a gift certificate.
Ben Franklin Crafts ~ 530 Greenbrae Drive, Sparks, NV 89431, (775) 331-5755
My favorite craft store. They also have great quilting fabric…a huge line of great quality fuzzy flannel for those winter quilts. I really, really, really like their fabric. Craft patterns/books and Bead selection is nice too. Lots of kits for kiddos of any age.
Shelly's True Value Hardware ~ 440 Greenbrae Dr
Sparks, NV 89431, (775) 358-1841
I’m pretty sure this is our only locally owned hardware store in the area…cool place where you can find just about anything you need. Great owners and very friendly staff. They even help you out to your car with the big bags of bird food. Thanks guys!
For Books I love
Sundance Bookstore and the used bookstore on Rock Blvd,
Thrift and Antique stores are a great place to shop too…
St. Vincent's Thrift Store helps our locals as the
SPCA Thrift Store helps our local critters!
Virginia Street Antique Mall and
Antiques & Tresures Downtown.
Windy Moon Quilt Shop is the place where I like to fondle fabric and sewing machines. 🙂 I’ve gotten gift certificates here many times…and if you have a local quilter in the family, they would love to receive one!
440 Spokane Street, Reno, Nevada 89512 • (775)323-4777
There’s a wee Quilt Shop next to Longs on Prater that is a good shop too ~
Sew-N-Sew ~ lots of gifts for the sewer in your family.
My favorite garden nursery is
Rail City Garden Center ~ great gifts in their inside shop and wonderful trees & plants.
My husband loves the little coffee stand on the corner of 15th and Prater,
Delta Cafe Coffee. Great cup of joe and good bagels.
My favorite meat place to buy meat is at the University of Nevada’s Wolf Pack Meats ~ would love to give you their website, but it seems to be down at the moment…errors galore! So here is their address and email address:
5895 Clean Water Way Reno, NV 89502 775-857-3663; firstname.lastname@example.org
I love their pepper & country bacon, Marinated Beef Kabobs, rib eyes, marinated tri-tip, Boston butt roast, ham, and salami. Not a big lamb fan, but I’ve heard good things about their lamb.
After a day of shopping around town or to buy another gift certificate to the BEST PIZZA IN RENO/SPARKS…head on over to
Black Rock Pizza on the corner of McCarran and Pyramid.